Upfront Cosmetics aims to empower you to make decisions based on understanding. The bars are formulated to ensure your safety, professional performance and product longevity. Each product is free from silicones, parabens, sulfates, synthetic fragrance, mineral oil, petroleum, formaldehyde & animal ingredients.

Upfront Cosmetics shampoo and conditioning bars are 65 grams of nutrient richness without the water weight or the plastic bottle. Using plant-based emollients and proteins to make your hair shiny and soft, and natural essential oils to refresh, awaken, stimulate, and soothe.