The magic combo was a mixture of activated coconut shell charcoal, calcium bentonite clay, organic orange peel extract and organic mint extract - now known as My Magic Mud Natural Tooth Powder. In 2013, My Magic Mud was launched and has since grown  to an internationally used natural, holistic teeth whitening, detoxifying, cleaning remedy.  They are the very first toothpastes to combine activated coconut shell charcoal and bentonite clay. It is made with 95% certified organic ingredients, is completely fluoride-free and offers all the charcoal detox benefits, just with a little less mess.