HIF, Hair Is Fabric, products are a professional way to clean your hair. You wouldn't wash couture clothing with detergent so why care any less for your hair? Hair really is like fabric. It is made up of dead cells that cannot be repaired. Traditional shampoos slowly damage hair and wash the natural goodness away.
HIF products work off a one-step philosophy that is designed to cut out the need for shampoos and hair treatments. Instead, the Cleansing Conditioner does it all, based on your unique haircare needs. HIF Cleansing Conditioners deep cleanse with cleansing fractions instead of common detergents while a long list of conditioning technologies, exotic oils, hyaluronic acid and precious rock extracts leave the hair in prime condition.